For nearly five decades, Hello Kitty has inspired generations, and her message of friendship, kindness and inclusion transcends cultures and continues to resonate with fans of all ages.
Hello Kitty wants to promote friendship between all people in the world, including in the digital space. In anticipation of its 50th anniversary, Hello Kitty will launch various digital promotions, reaching out to both existing fans and new generations to continue discovering Hello Kitty online.
Global DJ and avid Hello Kitty fan Steve Aoki comments: “Since I was a kid, I’ve had a deep love for all things Hello Kitty. Her influence on culture, fashion, art and design is unmistakable. Witnessing her digital evolution has been incredible and I can’t wait to see what she does next. I’m sure she’ll continue to spread happiness to millions of people around the world. And I’m proud that there’s an official Steve Aoki x Hello Kitty collaboration that we were able to share with all fans called ‘Hello Aoki’. Happy 50th, Hello Kitty!”
SANRIO will be introducing new digital tools including an AR (Augmented Reality) app, short animations on TikTok, monthly promotions on My Hello Kitty Cafe on Roblox, and a presence in the digital world of Zepeto. Here’s what fans can look forward to:
AR App: Fans will soon have access to an AR app that will allow them to interact with Hello Kitty as she dances past five iconic global landmarks: SHIBUYA109 in Tokyo, Big Ben in London, the Eiffel Tower in Paris, TAIPEI 101 in Taiwan, and the Empire State Building in New York. These landmarks will come to life with celebratory animations, creating a joyous atmosphere. The AR app will also function as a TikTok effect, allowing fans to create and share their own Hello Kitty-themed videos, further enhancing the anniversary celebration.